Nike Reuse-a-Shoe

  • Our latest challenge from the good folk at Nike was to create a charming motion piece to increase awareness of their impressive Reuse-a-Shoe initiative and it's process.

    Nike Reuse-a-Shoe takes worn out athletic shoes and grinds them down to create a new material called Nike Grind, which is used to make high-quality sports surfaces including courts, turf fields, tracks and more.

    More info here.



    CREDITS:

    Design, Direction & animation:
    ManvsMachine

    Audio:
    Echolab

    Read More...

  • Nike Reuse-a-Shoe second image
  • Reference imagery of the actual Nike Grind process

    Nike Reuse-a-Shoe third image


INFO

Our latest challenge from the good folk at Nike was to create a charming motion piece to increase awareness of their impressive Reuse-a-Shoe initiative and it's process.

Nike Reuse-a-Shoe takes worn out athletic shoes and grinds them down to create a new material called Nike Grind, which is used to make high-quality sports surfaces including courts, turf fields, tracks and more.

More info here.



CREDITS:

Design, Direction & animation:
ManvsMachine

Audio:
Echolab