Projects
Live Action
Motion Design
More4 Rebrand
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After winning a competitive pitch, Channel 4 commissioned ManvsMachine to create a new brand identity and on-air look for More4. The package aligns with a re-focussed range of content on the channel.
The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.
Live-action idents see the brand break out into the real world in the form of mechanical 'flippers'. The installations inhabit environments from a domestic staircase to an abandoned fishing boat in Dungeness. To achieve this ManvsMachine teamed up with installation design pioneers, Jason Bruges Studio, to help design and build a flexible system consisting of over 400 individual flipper units.
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Client:
Channel4 / 4Creative
Concept, design & direction:
ManvsMachine
Music:
Guy Connelly
Sound design:
Rich Martin
Installation design:
Jason Bruges Studio -
Ident stills
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On-screen presentation stills
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INFO
After winning a competitive pitch, Channel 4 commissioned ManvsMachine to create a new brand identity and on-air look for More4. The package aligns with a re-focussed range of content on the channel.
The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.
Live-action idents see the brand break out into the real world in the form of mechanical 'flippers'. The installations inhabit environments from a domestic staircase to an abandoned fishing boat in Dungeness. To achieve this ManvsMachine teamed up with installation design pioneers, Jason Bruges Studio, to help design and build a flexible system consisting of over 400 individual flipper units.
—
Client:
Channel4 / 4Creative
Concept, design & direction:
ManvsMachine
Music:
Guy Connelly
Sound design:
Rich Martin
Installation design:
Jason Bruges Studio