More4 Rebrand

  • After winning a competitive pitch, Channel 4 commissioned ManvsMachine to create a new brand identity and on-air look for More4. The package aligns with a re-focussed range of content on the channel.

    The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.

    Live-action idents see the brand break out into the real world in the form of mechanical 'flippers'. The installations inhabit environments from a domestic staircase to an abandoned fishing boat in Dungeness. To achieve this ManvsMachine teamed up with installation design pioneers, Jason Bruges Studio, to help design and build a flexible system consisting of over 400 individual flipper units.



    Client:
    Channel4 / 4Creative

    Concept, design & direction:
    ManvsMachine

    Music:
    Guy Connelly

    Sound design:
    Rich Martin

    Installation design:
    Jason Bruges Studio

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  • Ident stills

    More4 Rebrand second image
  • On-screen presentation stills

    More4 Rebrand third image
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INFO

After winning a competitive pitch, Channel 4 commissioned ManvsMachine to create a new brand identity and on-air look for More4. The package aligns with a re-focussed range of content on the channel.

The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.

Live-action idents see the brand break out into the real world in the form of mechanical 'flippers'. The installations inhabit environments from a domestic staircase to an abandoned fishing boat in Dungeness. To achieve this ManvsMachine teamed up with installation design pioneers, Jason Bruges Studio, to help design and build a flexible system consisting of over 400 individual flipper units.



Client:
Channel4 / 4Creative

Concept, design & direction:
ManvsMachine

Music:
Guy Connelly

Sound design:
Rich Martin

Installation design:
Jason Bruges Studio