4seven

  • 4creative appointed ManvsMachine to create a cohesive on & off air package for new channel 4seven, that would sit comfortably as part of the Channel4 family.

    ManvsMachine worked alongside 4creative to create an on-screen identity which uses a distinctive corner wrap concept across the package. This corner approach creates a visual signature style akin to the Channel4 coming together of the logo, where the viewer is always travelling around a corner from left to right. This holds all the elements together creating a set of idents which result in a logic defying scene, reminiscent of M.C Escher. These idents feature a custom camera technique created by ManvsMachine where regular scenes are given an irregular treatment. It was vital the set retained the Channel4 feeling of everyday locations whilst being very much its own channel.

    The graphic elements take the brand into three dimensions with a reactive seven which reflects the amount of 'buzz' around programming throughout the day. This is combined with a clever touch of a time intelligent OSP where the channel branding gets darker as the day goes on, all graphics adjust as night sets in and the content changes accordingly.



    Design & Creative:
    ManvsMachine / 4Creative

    Director:
    Mike Alderson & Tim Swift

    Creative Director:
    Chris Wood & Alice Tonge

    Producer:
    Louise Oliver

    DoP:
    Bob Pendar-Hughes
    Olivier Cariou (Supermarket)

    Production Design:
    Adam Zoltowski – Skyhook

    Lead Motion Design:
    Rupert Burton & Simon Holmedal

    Logo Design:
    Magpie Studio

    Editor:
    Nick Armstrong - Envy Post

    VFX/Post Production:
    MPC

    VFX Creative Director:
    Jim Radford

    VFX Producer:
    Julie Evans

    VFX Supervisors:
    Chrys Aldred & Tim Civil

    Grade:
    George K

    Music Composition:
    Echolab

    Read More...

  • On-screen GFX stills

    4seven second image
  • Ident stills

    4seven third image
  • Brand guidlines extract

    4seven fourth image
  • 4seven fifth image
  • Production stills

    4seven sixth image


INFO

4creative appointed ManvsMachine to create a cohesive on & off air package for new channel 4seven, that would sit comfortably as part of the Channel4 family.

ManvsMachine worked alongside 4creative to create an on-screen identity which uses a distinctive corner wrap concept across the package. This corner approach creates a visual signature style akin to the Channel4 coming together of the logo, where the viewer is always travelling around a corner from left to right. This holds all the elements together creating a set of idents which result in a logic defying scene, reminiscent of M.C Escher. These idents feature a custom camera technique created by ManvsMachine where regular scenes are given an irregular treatment. It was vital the set retained the Channel4 feeling of everyday locations whilst being very much its own channel.

The graphic elements take the brand into three dimensions with a reactive seven which reflects the amount of 'buzz' around programming throughout the day. This is combined with a clever touch of a time intelligent OSP where the channel branding gets darker as the day goes on, all graphics adjust as night sets in and the content changes accordingly.



Design & Creative:
ManvsMachine / 4Creative

Director:
Mike Alderson & Tim Swift

Creative Director:
Chris Wood & Alice Tonge

Producer:
Louise Oliver

DoP:
Bob Pendar-Hughes
Olivier Cariou (Supermarket)

Production Design:
Adam Zoltowski – Skyhook

Lead Motion Design:
Rupert Burton & Simon Holmedal

Logo Design:
Magpie Studio

Editor:
Nick Armstrong - Envy Post

VFX/Post Production:
MPC

VFX Creative Director:
Jim Radford

VFX Producer:
Julie Evans

VFX Supervisors:
Chrys Aldred & Tim Civil

Grade:
George K

Music Composition:
Echolab